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Stop guessing where your ad budget works—know with statistical confidence

Skeldir compares Facebook/Google/TikTok claims against your actual Stripe/Shopify revenue
See platform over-reporting—then act on statistical confidence ranges, not black-box numbers.
Live in 48 hours, not months.

Deploy Today · 48 Hours to Attribution Clarity

Channel Comparison Dashboard — Skeldir ad channel ROAS and budget shift recommendations
Trusted by agencies and brands managing $50M+ in annual ad spend
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Why Your Current Attribution
Is Lying to You

Last-click and platform-reported numbers misallocate 35-50% of your budget. Here's what it looks like.

Budget vs. Actual Revenue Contribution

Meta logoMeta
45% Budget
32% Actual Revenue
OVERFUNDED by 13%
Google Ads logoGoogle Ads
30% Budget
UNDERFUNDED by 11%
41% Actual Revenue
TikTok logoTikTok
15% Budget
12% Actual RevenueOVERFUNDED by 3%
LinkedIn Ads logoLinkedIn Ads
8% BudgetUNDERFUNDED by 3%
11% Actual Revenue
Pinterest logoPinterest
8% BudgetUNDERFUNDED by 7%
15% Actual Revenue

Platform discrepancies don't discriminate by budget

  • At $200K annual spend -> $70K-$100K misallocated
  • At $500K annual spend -> $175K-$250K misallocated
  • At $1M+ annual spend -> $350K-$500K+ misallocated

[Source: Skeldir analysis of 200+ ecommerce brands]

Decision Intelligence, Not Just Dashboards — Skeldir's four-stage pipeline: Connect all platform signals, Reconcile via Bayesian Engine (deduplication, refund adjustment, probabilistic modelling), Verify against real bank transactions, and Decide with calibrated confidence intervals instead of single-point estimates.

See Skeldir in Action

Explore a live dashboard

Skeldir Channel Comparison dashboard preview — click to play
Revenue Verification
Platform-claimed vs. verified revenue
Confidence Ranges
See exactly how certain the model is
Budget Recommendations
Approve changes with one click

How It Works

Connect Your Stack
Import Historical Data
Launch Live Dashboard

Get the Truth

$149/month
Best for business owners who want to see what's really happening with their ad spend.
See real revenue next to what ad platforms report
Attribution across up to 3 ad platforms
Automatic reconciliation (no spreadsheets)
Live in 48 hours with self-serve setup
Standard email support included
AI-generated explanations that clarify why your numbers look the way they do

What this helps you do:

Spot inflated or misleading performance numbers
Stop making decisions based on bad data
Save 10–15 hours per week on reporting
Most popular

Optimize for Profit

$349/month
Perfect for owners and operators actively reallocating ad budget who value confidence before moving real dollars.

Everything in Tier 1, plus:

Connect all ad platforms (no limits)
See which results are reliable and which aren't
Test budget changes before spending real money
Clear guidance on where to increase or pull back spend
Priority support for active decision questions
Full Proprietary Intelligence models with reliability indicators across channels
AI-assisted budget analysis that explains tradeoffs and constraints

What this helps you do:

Reduce wasted ad spend
Move money with more confidence
Justify decisions with clear evidence

Run at Scale

$749/month
Specifically made for agencies or businesses managing multiple brands or accounts.

Everything in Tier 2, plus:

API access for integrations and automation
White-label reporting with your branding
Guaranteed response times and priority handling
Guaranteed response times and priority
Named account contact for coordination
Built for multi-account, business-critical use
AI-generated explanations designed and tailored for client-facing delivery

What this helps you do:

Reduce operational overhead
Standardize reporting across teams or clients
Rely on Skeldir as core infrastructure

See what our customers say

VantageCATALYSTApex AnalyticsMeridianNovus
Henry VaggelatosMarketing Director
Vantage

"Skeldir automated what used to be our most time-intensive process. Now leadership trusts our numbers, and we're growing ad spend strategically instead of defensively"

Dave CualeyVP of Growth
CATALYST

"We discovered significant Meta ads over-reporting that would have stayed hidden. Skeldir's clear confidence ranges gave us the data to reallocate budget to channels that actually convert"

Naveen BassaniDirector of Digital Marketing
Novus

"Within the first week, we caught platform over-reporting that our manual process never would have found. The revenue verification alone justifies the Skeldir investment."

Showing testimonial 1 of 5: Henry Vaggelatos, Marketing Director at Adobe

Decision intelligence for smarter ad spend

Get Started $149/moGet a demo