Verify Every Dollar of Ad Spend with Automated Attribution

Stop guessing where your budget works. Skeldir connects all ad platforms, reconciles claimed revenue vs. verified revenue, and shows exactly which channels drive real growth.

Revenue Verification – See platform-claimed vs. verified revenue side-by-side

Confidence Ranges – Know exactly how certain your attribution model is

48-Hour Deployment – Start analyzing without 6-month integration projects

Smarter insights for faster decisions

Everything you need to trust your marketing numbers all in one place

Stop bouncing between ad platforms, spreadsheets, and reports. Skeldir brings your channel performance and verified outcomes together, then explains the "why" with statistical transparency.

Get the "why," not just the number

Skeldir turns your messy marketing inputs into a consistent, evidence-backed view—complete with confidence ranges and discrepancy detection—so decisions happen faster and with less second-guessing.

Transparent insights, built for trust

Every insight is tied back to underlying sources and assumptions, so teams can trust what they're seeing and understand where it came from.

Investigate: 'Why is Meta ads revenue so different from claimed?'

Show thinking • 4 sources

Querying attribution database: Fetched Meta attribution: ROAS 1.8 [1.2-2.4], 12% allocation

Checking commerce webhooks: Verified revenue: $1.35K vs Platform claimed $6.6K (-80% discrepancy)

Cross-referencing UTM parameters: Meta uses 7-day attribution window (your config: 30-day)

Platform documentation lookup: Meta includes unconfigured view-through conversions

Based on verified revenue data, attribution models, and platform behavior:

Meta Revenue Discrepancy Analysis:

•Platform claims $6.8K, Stripe verifies $1.35K (80% over-reporting)
•Cause: Meta 7-day window + view-through conversions (not pixel-configured)
•Confidence: High (narrow ROAS range, 400+ ESS samples)
•Impact: Inflates Meta allocation by 8 points

Recommendation: Reduce Meta 40% → Google

Defend your marketing spend with confidence.

Whether defending ad spend or reallocating budget, Skeldir combines verified revenue, statistical confidence, and discrepancy detection—so teams trust your recommendations, not question your data.

Eliminate repetitive reconciliation — connect once, trust always.

Stop bouncing between ad platforms, Stripe dashboards, and spreadsheet VLOOKUPs. Skeldir connects to Google Ads, Meta, Shopify, and payment providers—automatically reconciling discrepancies so you see verified performance in one place.

Skeldir unifies and verifies your marketing data across every platform.

Native integrations with Google Ads, Meta, TikTok, Shopify, Stripe, and more—with privacy-first architecture—so you get decision-ready insights, not data chaos.